November 12, 2011 – 11:08 pm
Many of us pay a visit to the newsagents almost each and every day- for the newspaper, lottery tickets, magazines and cards. All the fittings in a newsagent we would take for granted, but there is a huge sum of development involved in the shopfitting- the presentation of a shop in such a way that it invites clients through the door.
The original impression of a shop is of course at the entrance. If a shopkeeper can get a buyer into the shop to browse, then their chances of selling them something has increased enormously. clear and tidy entrances are a must!
First and foremost in newsagents are clearly newspapers. As these are one of the bigger items of turnover, then they are situated where they are hugely visible and accessible. Many newsagencies cater for newspapers from other countries/ in other languages according to the demographics of the area. These are usually laid out flat and at a good height to allow customers to reach them effortlessly. It is this type of consideration that newsagency shopfitters take into account. Combined with good lighting, the display can look inviting and increase sales.
An experienced newsagency shopfitter will make suggestions as to layouts, lighting, positioning of shelving and racking. shop layouts are often long and slender so as to inspire customers browsing magazines or periodicals to walk the entire length of the shop. This is intelligent planning as inevitably, a browser will see something else of interest and buy that as well as anything else they came for! The racking for magazines is tiered so as to display the titles clearly to allow for ease of locating what is wanted. The more popular and higher selling magazines are laid flat in a similar way to newspapers to save the consumer possessing to search for their requirements.
Shelving on the side walls usually display items such as wrapping paper for presents, gifts, stationery and even cards- although cards are often on a tiered rack in a position by themselves. The walls can be lined with grooved panelling that allows the fitting of shelving, hooks, book holders and so on. All of this designed to assist in impulse buying! Newsagency shopfitters will also provide benches that allow participants to fill out their lottery tickets, scratch cards and programs to go into draws such as Powerball. These benches are simple, yet very successful in keeping the customer in the shop long enough to hopefully notice something else.
The service counter is also a very critical point in the shop. certainly where each and everyone goes to pay for their purchases, the intelligent display of sweets, phone cards, lottery tickets and chocolates also motivate impulse buying. Talented newsagency shopfitters will know where best to situate the helping counter and it s layout to achieve the best results. Counters are made by shopfitters to buy, allowing for serving locations, provision for the cash tills and maximising the overall display.
As previously mentioned, lighting plays a large part in how attractive a shop is to the consumer. If a shop is dark and dingy, with worn carpets and peeling paint- then this alone is a big turn off. Newsagency shopfitters are able to assist with the d cor of a shop and ensure that the floor is carpeted or tiled neatly and that the walls are freshly painted. A shop with grimy windows, floors and walls is certainly not going to have any edge over their opposition!
A lot of newsagencies diversify their product range and include additional goods such as giftware, novels, international magazines and drawing equipment such as artist s pencils/ rulers/ compasses/ set squares. Diversification is great, but it is essential that it is presented well. A creative newsagency shopfitter can make this a reality. Shopfitters that specialise in the fitting out of newsagencies are able to offer many services. complete gutting of a shop and restoration to a model new look can work wonders. Even an existing and recognized shop can benefit from an expert s touch. It is well known that in the retail market, it is necessary to keep up to date with the latest look and that doesn t just apply to department retailers.
Signage is a key feature in the shopfitting process. Newsagency shopfitters often incorporate this into the job; giving an excellent sign advertising the shop, through to marking clearly within the shop where products can be found. Not only that, but signage also brightens up a shop, creating an atmosphere. Newsagency shopfitters are very skilled and well worth taking on panel concerning any proposal.
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